Google PR Update Time!

Hello SEO Friends!

It appears to be that time again! Google is updating their PR toolbar. Expect to see fluctuations (no freaking out if your PR goes down during this time) and inconsistencies for a few more days at least... sometimes it takes weeks or even months before the "dust" settles.

If you`ve been building a heavy amount of links, you might see an increase in PR.... but if your PR doesn`t change, I wouldn`t worry too much, Google toolbar PR and organic placement in the SERPs (Search Engine Result Pages) are two different things. If your PR is average, but you have good organic placement for your target keywords, who cares what the PR is?

Now I realize if you are trying to sell links on your site, or you are an SEO company or other high profile business that needs to display higher PR for the site user, that`s one thing... but otherwise I wouldn`t worry too much about the toolbar PR and keep focusing on building quality links and adding more content to your site.

P.S. A site DOES NOT have to have Toolbar PR in order to pass value. If you want to know if a site pass value to you by linking to you, check the cache. If they seem to be caching and the site is clean (think not too many OB links, no "bad neighborhood" links or other spammy elements) then it still had the ability to pass value.  Remember, Google likes to show us one thing and do another.... so if you think that the toolbar PR is a good way to value a site, think again...