Friday, February 26, 2010

Conan O'Brien - The New Face of Social Media?

So, I just ran across this article: Social Media and Conan O'Brien on Since I`m a huge fan of Conan and have closely followed the controversy around the whole Late Night fiasco between Conan, Jay Leno and of course NBC, the title caught my eye and I couldn`t help but read the whole piece... 

So, what does Conan have to do with Social Media and viral marketing? The article says:

"I sincerely believe that Conan knew exactly what was going to happen, and used the internet to his advantage. Many of his writers and publicity team are very young, having grown up on the internet. They knew that if they needed good publicity they would only have to turn to the internet in order to get the point across.

They used social media to secretly create "I'm with CoCo" groups while at the same time constantly making sure there was new "buzz" to pass around on twitter. From posts on Craigslist of Conan selling himself to the highest bidder for favors to late night tweets from the writing staff to their fan base, they knew that they could always win the war with an audience - that frankly is a lot more internet savvy than the Leno fan base.

Anyone engaged in social media marketing, needs to look closely at how Conan did this, how he made it seem to be organic and natural and then allowed it to seemingly take its own course. He knew how to create buzz, but more importantly content for internet buzz fodder. He knew that the one-liners that could be posted on Twitter were a thousand times more powerful than any ten minute monologue that could be spoken by ...urhmm... that other guy."

This definitely got me thinking... When it comes to viral marketing and link bait, let us all take a note from CoCo.... 

Controversy creates buzz... buzz generates traffic, increased followers and even free links...  I`m not saying you should get yourself into a mess for some free links, but if your subject is, shall we say, not that exciting, you might want to think about putting a unique spin on it. Funny, controversial, risky, taboo, outlandish and over the top videos, articles, blog posts and websites get a lot more traffic and free links than "the other stuff". 

Just look at the Conan bandwagon results: 

Type "I`m with CoCo" in your Google search bar, 27,400,000 results! (That`s almost double the results you`ll return if you just search his name, "Conan O'Brien")

Check out his new Twitter account:  created just 2 days ago, and only 2 tweets later, 374,482 followers! 

I can`t login to Twitter, Facebook, Tublr and now even the popular SEM sites without seeing something about Coco.

Maybe you should think twice about going viral and what social media really means to your brand....

Nutshell: If you aren`t participating in social media and using humor, controversy or unique concepts in your marketing efforts, you`re missing out on a bigger audience!

P.S. Go team Coco!

Tuesday, February 16, 2010

How to Check Indexed Backlinks

So, earlier today I ran across a blog where the blogger told his readers he was unsure how to check indexed backlinks. He said he "Googled it" and found I used to use that tool as well, but now they spammed it out (I HATE pop up ads) and they don`t give you the option of exporting the results! What`s up with that?

So, for you newbie’s who need a few shortcuts, here they are:

If you haven`t downloaded the Google Toolbar, go do it! Be sure to check the box that displays PageRank (PR). Once you have this installed, click on the PageRank button, it should give you options:

Google Links
Google Cache

By selecting "Google Links" you are giving Google a command to display all indexed link to that page ONLY. So, if you are on the homepage (HP) then you are only going to see the indexed link to the HP, not the entire site!

This same command can be manually done by simply going to and typing in the following:

links:_____________________(Domain URL here)

No spaces.

Let`s try it together using

Ask Google:

I get: Results 1 - 10 of about 3,830,000 for links:

That tells me 3,830,000 links are indexed to the HP -

WOW! That is a lot! But how do you know how many the entire site has? Good question. By installing and using the Google webmaster tools, for your own site, you can see quite a bit more.... but for the public, short of literally doing that link command on each page of the site, there is no way to ask Google for a list of all indexed backlinks.

So, now what? Why not try Yahoo! They allow the same commands, but it`s easier to follow these instructions:

Go to
Type in site:_____________________(Domain URL here)
Again, no spaces.

You have now asked Yahoo to explore that domain. Google allows a site command as well, so if you are curious how many pages are indexed in a site URL with Google, simply use the site: command in Google instead of Yahoo (this works for Bing too)... but, the Yahoo site explorer functionality is going to make this task a LOT easier...

So, let`s do it together again:

Ask Yahoo:

You should land on the default page that shows you a number of indexed pages:

I see 22,114 indexed pages. Next to the pages button you should see InLinks, click on it. I see 698,853 indexed links.... but wait! These numbers include ALL links, which means I`m getting the internal links, and, if you look to the right, we are only looking at THIS URL. So, again, we haven`t asked Yahoo to give us the indexed links to the entire site, but only to this specific page. However, Yahoo, unlike Google, gives us the option to select all pages! YAY! Be careful though, if you are looking for unique links only, you should also select "except from this domain" in the next drop down, otherwise you will be getting all of the internal links as well.

So, let`s try this again. We are already on

No, to the right of the InLinks button, you`ll see two drop down options, for the first one:

Show Inlinks: select "except from this domain"

For the second one:

to: select "entire site"

Now what do you see? I see:

1,409,131 other pages are linking to according to Yahoo! WOW!

If you want to know if a particular link is indexed in Google, find out what page it points to and give Google a link command to that specific page. Concerned you don`t see your link? Worried this means your links aren`t "working".... well, before you get too worked up, a couple of things to know:

Google NEVER displays 100% of any sites indexed backlinks (they can`t give away all their secrets!)

It takes Google 3-6 months and often times much, much longer to fully index a link, so check for the frequency of the cache instead (cache:_____________________(Domain URL here)). If the page is caching, your link is getting seen!

If you really want to get a particular link seen, link to the page that is linking to you! This ensures the spider will crawl the page and boosts the authority of the site hosting your link as well!

The Nutshell:

If you want to know something, ask the engine! Just remember these commands:

site:_____________________(Domain URL here)
links:_____________________(Domain URL here)
cache:_____________________(Domain URL here)

Questions? Need help? Ask me!