Google Tweaks Algorithm

I don't have time to write a big old blog post right now, but FYI...

BoingBoing says: 

Google tweaks algorithm; content farms and splogs wail and rend their spammy garments

"Google this week launched a significant change in search algorithm intended to push down low-quality, SEO'd-out-the-ass content farms in favor of less spammy sites with more useful information."

http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html   

"Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

So, the QUICK nutshell?

Buy in content links
Add fresh, UNIQUE content to your sites often.