Friday, February 25, 2011

Google Tweaks Algorithm

I don't have time to write a big old blog post right now, but FYI...

BoingBoing says: 

Google tweaks algorithm; content farms and splogs wail and rend their spammy garments

"Google this week launched a significant change in search algorithm intended to push down low-quality, SEO'd-out-the-ass content farms in favor of less spammy sites with more useful information."

http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html   

"Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

So, the QUICK nutshell?

Buy in content links
Add fresh, UNIQUE content to your sites often.

3 comments:

Michelle said...

WOW - Good to know.

Chris said...

It makes sense. I'm kind of surprised it took them so long!

Jenny Stradling said...

And now we know this update as the big PANADA Google algorithm update.