Friday, August 5, 2011

Google Place Pages - How to Market your Business Locally Online

A lot of clients have been asking about Local Marketing and how to get better placement with their Google Places pages (AKA Google Maps), so I thought I'd share a few thoughts.

In case you didn't already know, Google will pull in some businesses and create a map to the business address naturally, in order to provide searches with physical directions to the business. However, many times when we check, a client either doesn't have a map page at all - or it's the generic page Google created and isn't optimized for better search placement. 

Because Google Place pages are so vital for local businesses online, we have developed packages that include map creation, optimization and further development. 

Want to see what an optimized Google Places page looks like? Check out: Eminent SEO Google Places Page

If you are interested in getting your own optimized map, drop us a line: or 800-871-4130 

Meanwhile, here are some other tips to help you rank your Google Places pages higher.

We would fully optimize your listing, but in addition to just creating the map, there are things you can do on your website to increase your Google map rankings, including:

  • Make sure your address and phone number are on the website, preferably every web page, if possible. This will help ensure Google and the other search engines find you no matter what page they are crawling.
  • Make sure your city, state, and local (geo targeted) keywords, are in the title tags and meta data. 
  • Make sure your local keywords, for example, "Phoenix Arizona Lawyer", are in your website URL if at all possible. 
"How can you optimize for local traffic in other ways?"

From other areas of the web, it’s important to make sure you have plenty of incoming links. These links should be quality links from relevant websites, and should link to you using your niche, local keywords. This shows Google you’re a valid business and adds credibility for not only your domain, but the local keywords you have now optimized your site for.    

Want this done for you?

  • Do the keyword discovery and research to determine the best local target keywords
  • On-page Website Optimization to ensure your keywords are represented in your content, URLs and other meta data
  • Google, Bing and Yahoo Map Creation and Optimization
  • Map/Places Pages Organic Search Engine Marketing – we can boost your maps and ensure they get search engine traffic, using special techniques
  • Link Building to your website, using your local target keywords – now you will have local search engine traffic to your map AND your website
  • For a full list of our services – check out our site here: Eminent SEO Services

Or just give us a call! 800-871-4130